Filed under Science

2013 Wish – Go out!

2013 Wish – Go out!

Now that the holidays are over, that the cacophony of consumerism has been muted, that our bodies are feeling the excess of celebrating and that the believers in the end of the world have had to deal with a doomsday-no-show, in is time to look ahead and hope for wishful thoughts. Last December, Outside magazine … Continue reading

Science and Social Media

Following the previous post regarding the importance for the science community of reaching out to the public, here is a follow up on social media. Below is part of the guidelines I give to brands or companies when consulting them. Even though I write about clients, ┬ácompanies or brands, the principles are the same whether … Continue reading

Science & Public Outreach

Working and funding science is not what it used to be. Even just ten years ago, a wannabe scientist or a Ph.D. Professor could stick with speaking only the science jargon and have a successful career without even once having to deal with the public. Except for a few exceptions, science was some kind of … Continue reading