Posted in December 2012

Happy Holidays! Away from the computer

This year I am starting a new tradition. The holidays are meant to be spent with friends and family. They are meant to break away from the workload and disconnect from the ever consuming world of constant access to information. They are meant go outside and take long walks. It is the time of the … Continue reading

Science and Social Media

Following the previous post regarding the importance for the science community of reaching out to the public, here is a follow up on social media. Below is part of the guidelines I give to brands or companies when consulting them. Even though I write about clients, ┬ácompanies or brands, the principles are the same whether … Continue reading

Science & Public Outreach

Working and funding science is not what it used to be. Even just ten years ago, a wannabe scientist or a Ph.D. Professor could stick with speaking only the science jargon and have a successful career without even once having to deal with the public. Except for a few exceptions, science was some kind of … Continue reading